Chapter 01 · Who we are
A senior team for forex brokers and financial services in Africa.
Adx Fusion was started by people who spent their careers inside brokers and financial brands, not watching from an agency across town. We kept seeing agencies treat financial services like any other account, so we built the one we always wanted to hire.
Today we work with forex brokers and financial brands of every size, from new entrants to Tier-1 names. We build the brand, win the accounts, and keep the clients trading.
The studio
Remote-first.
Africa-focused.
We are a small, senior team. Strategists, buyers, designers and writers who work with you directly, not a chain of account managers passing your brand down the line. The people who pitch you are the people who run your account. We are based in Africa and work across the markets our clients sell into.
Our principles
How we work,
non-negotiable.
Principle 01
Specialists, not generalists.
We work with financial and trading brands, nothing else. Everyone on the team has worked inside the industry, not next to it.
Principle 02
Performance is the brand.
In financial markets, taste and numbers are the same conversation. We build identities that scale on paid as hard as they look on billboards.
Principle 03
Compliance-fluent by default.
From the FSCA in South Africa to the CMA in Kenya to SEC Nigeria, we know what you can say, where, and how to say it so it still converts.
Principle 04
Long-term over loud.
Most of our partnerships are measured in years, not campaigns. We optimise for LTV, not lift charts.
Built on industry experience
Senior, specialist, in-house.
The numbers below reflect the combined experience of our founding team across forex brokerages and financial services firms, before Adx Fusion. We bring that industry lens to every engagement.
$60M+
Media budget managed (combined)
39
Markets activated (combined)
21 yrs
Combined financial services experience
188+
Campaigns launched (combined)
Brands we've worked with